Transparency
Advertising & Business Relationship Transparency
An advert says little about the business behind it. This page sets out, for ZEVORA ENTERPRISE's advertising, which party is the advertiser, which runs the campaigns, which pays and which answers for the product.
The Advertiser
ZEVORA ENTERPRISE places advertising for the applications, products and services it owns or provides directly.
It also sells development, application-management and advertising-management work to client businesses.
A product or service that belongs to a client stays the client's, and the client is the provider its customers deal with.
Campaign Management
ZEVORA ENTERPRISE plans and operates the campaigns for its own products and services. No outside agency is involved.
ZEVORA ENTERPRISE answers for every product and service it owns and provides.
Payment for Advertising
Advertising charges for campaigns under the ZEVORA ENTERPRISE business identity are paid by ZEVORA ENTERPRISE.
No outside individual or company pays those charges or administers the billing.
Who pays for advertising is a separate question from who owns a product and who runs its campaigns.
Each Party and Its Role
| Party | Role | Responsibility |
|---|---|---|
| ZEVORA ENTERPRISE | Advertiser / Technology Business / Service Provider / Pays its own advertising | The products and services ZEVORA ENTERPRISE owns or provides, and the charges for its own campaigns. |
One business can hold several of these roles, but they remain separate responsibilities. Managing a product's advertising never transfers ownership of that product.
If a line on this page reads as wrong or vague, say so at contact.zevora@gmail.com and it will be corrected or explained.