Advertising
Google Ads, Run on a Conversion You Can Test
Automated bidding is often treated as the platform doing the thinking for you. It optimises towards whatever conversion it is given. Give it the wrong one, and it buys the wrong thing very efficiently.
The Work on a Google Ads Account
ZEVORA ENTERPRISE builds, operates and measures Google Ads campaigns for its own applications and for client businesses.
The work can cover account and campaign layout, targeting, ads assembled from material the advertiser has approved, conversion tracking, spend checks, bid and budget changes, and regular summaries.
Where the campaign belongs to a client, the client is the advertiser and remains the owner or provider of what is promoted.
ZEVORA ENTERPRISE asserts no ownership over a client's applications, brands, websites, products or services. It owns only what documents show it owns.
Account Settings Get Checked Before Budget Moves
- Which conversion actions exist, which one is primary, and whether it fires when a test enquiry or purchase is made.
- Location targeting: people in the area, or anyone who has merely shown interest in it. The default is often wider than intended.
- Search terms and negative keywords, so the budget is not spent on searches that only look related.
- Automatically applied recommendations, which can change a campaign without anyone deciding to.
- Whether the bidding strategy and daily budget actually match the goal agreed for the campaign.
Some Decisions Belong to Google, Not to Us
Ad approval, policy reviews, advertiser verification and account suspensions are decided by the platform. We can make sure the information supplied is accurate and the campaigns follow the published policies. The outcome is not ours to promise, and nobody outside Google can honestly promise it either.
The Google Name Appears Here for Identification
The platform is named because it is where the work happens. That implies no relationship with the company behind it.
Google and Google Ads are trademarks of Google LLC. Google has no ownership of or role in ZEVORA ENTERPRISE, which is an independent enterprise and is not endorsed by Google.
Running the Campaign Does Not Transfer the Product
ZEVORA ENTERPRISE handles two kinds of application: its own, and those owned by clients.
Responsibility for an application ZEVORA ENTERPRISE owns lies with ZEVORA ENTERPRISE alone.
A client who hires ZEVORA ENTERPRISE for development, management or advertising work keeps ownership of the product, and only a signed written agreement could change that.
Have These Ready Before Handing Over an Account
- Access granted from your own account by user invitation, never a shared password
- Confirmation that you own the product, or are allowed to advertise it
- The page or app listing the ads will point to
- The action that should count as a result
If a line on this page reads as wrong or vague, say so at contact.zevora@gmail.com and it will be corrected or explained.