Advertising Run Against Numbers You Agreed To

The Service, Stated Plainly

ZEVORA ENTERPRISE runs paid online advertising for its own applications and for businesses that want to reach new customers or users.

An engagement can include laying out the account and campaigns, briefing ad text and images, setting locations and audiences, testing conversion tracking, controlling spend, changing bids and budgets as data comes in, and summarising the results.

For a client's campaigns, the client is the advertiser and keeps ownership of the product or service being advertised. ZEVORA ENTERPRISE works as that client's authorized advertising-management service provider under the arrangement they have agreed.

On applications ZEVORA ENTERPRISE owns, we are the advertiser, we run the campaigns ourselves and the advertising is paid for by ZEVORA ENTERPRISE.

Included

• Agreeing which action counts as a result, then confirming it actually records
• Campaign structure, audience and location settings, and budget limits
• Coordinating the ad text and images with whoever owns the brand
• Reading the figures and changing settings for a reason we write down
• Reports in plain numbers: what was spent and what was recorded against it

Not Included, Whoever Asks

• A promised return, cost per result, ranking or volume of sales
• Any guarantee about decisions the advertising platform makes, such as ad approval or advertiser verification
• Advertising accounts or payment profiles supplied, sold or lent to anyone
• Promoting a product when the person asking cannot show they own it or are allowed to advertise it

A Worked Example, Purely Hypothetical

Say a wholesaler wants more shopkeepers placing orders through its ordering app. Clicks on an advert tell it very little. The useful event is a shopkeeper’s first completed order.

So that event is set up and tested before anything goes live. The campaign then runs on a budget small enough to lose without regret. Afterwards the question is simple: did the cost of each first order make sense against what a shopkeeper is worth to the wholesaler? If not, the next step is changing the offer or the app, not raising the spend.

The Advertised Product Keeps Its Owner

ZEVORA ENTERPRISE handles two kinds of application: its own, and those owned by clients.

Responsibility for an application ZEVORA ENTERPRISE owns lies with ZEVORA ENTERPRISE alone.

A client who hires ZEVORA ENTERPRISE for development, management or advertising work keeps ownership of the product, and only a signed written agreement could change that.